Market analysis
With a wealth of SME and mid-cap expertise, Comco Consulting can help you analyse often poorly document markets to accelerate corporate growth.
Anticipate trends and define your strategy.
Tailor-made support, a combined strategic, financial and operational approach and immediately operational recommendations: these are Comco Consulting’s key differentiators.
Our service offering :
- 3-5-year market analysis (interviewing clients, prospects, suppliers and competitors, quantifying market size and estimating growth potential)
- Long-term trend analysis
- Setting new horizons for your company in accordance with its market
- Pre-acquisition due diligence (reviewing the attractiveness/potential of a target and its market; measuring market size and 3-5 year growth; reviewing the business plan and validating financial forecasts (notably revenues))
Tell us about your projects.
Making your market research a success.
Setting up a company or business means rapidly analyzing the existing market, with its already-established competitors, in line with the market proposition. This means looking customer requirements squarely in the face to see whether there is a genuine demand, a buoyant market and enough room for a new player. Successful market research combines documentary analysis, interviews with sector experts, and prospective customer surveys. This gives bearing to the business model, ensures realistic financial forecasts and helps the business get off on the right foot. Market research is key to understanding clients’ expectations and being able to meet them.
Comco Consulting is a strategy consulting firm specialized in supporting SMEs and mid-tier companies. For assistance with your market research, please feel free to contact us at: contact@comco-consulting.com.
A methodological framework and unbiased brainstorming.
Comco Consulting’s support in a strategy assignment to ensure open, unbiased brainstorming and the provision of a methodological framework.
Comco Consulting carries out a non-judgemental strategic review, starting with a one-on-one brainstorming session with the company head, who naturally has his or her own way of looking at things. Discussing what company heads want for their business helps us come up with a suitable action plan for the business and bring any psychological barriers to light.
In conjunction with this, the exploratory research phase helps us narrow down the scope of what is possible, map the market and identify approaches that the company is perhaps not aware of or has not yet had the time to investigate.
Lastly, Comco Consulting’s highly methodological approach helps identify the most pertinent key performance indicators (KPIs) for the company’s specific market and business model, to better quantify business plan assumptions.
Analysis of poorly documented markets.
3-5 year strategic plan to redefine the key performance indicators needed to roll out a business plan in France and abroad, for a company specialising in the creation of online stores
Having successfully raised €10 million through two separate capital raising exercises, a Paris-based company specializing in the creation of online stores wanted to roll out the business plan underpinning the most recent of these.
The aim was to :
- Align the company’s structure with its key priorities, incorporating a 3-5 year vision for allocating financial and human resources; and
- Determine the key performance indicators for each revenue line over the period covered by the plan, in France and abroad.
Our work involved analyzing the market, which is as yet poorly documented, through interviews with the main market players and internal research, in order to convert the financial objectives covered by the business plan into key performance indicators.
Analysis of long-term trends.
Forward-looking market analysis to identify profitable long-term trends for an aeronautic supply chain business in Brittany.
A family-run company specialising in the production of complex parts and sub-assembly components (aeronautic supply chain) in Brittany, and with a key presence in the extremely demanding aeronautic, defence, energy, naval and medical sectors, had been growing constantly over a number of years. The management team was ambitious and committed to accelerating this growth through industrial innovations, a full, modern fleet of equipment, etc.
The company was looking to diversify in order to consolidate this growth, but first wanted to perform a forward-looking analysis to identify the most positive long-term trends and clarify its future strategy.
Comco Consulting’s role was to analyse the potential of new markets currently exposed to long-term trends (market size, growth, competitive intensity), the achievability of the company’s projects in said new markets (how strong the concept is and how easy it is to implement) as well as the investment return prospects (revenue, profitability and free cash flow potential of the projects under consideration).
What is business strategy?
Business strategy means the CEO and senior executives choosing a business sector (business portfolio and geographical presence) and allocating resources (financial, human, technical, marketing), which engage the company for the medium- to long-term (3 to 10 years).
For each specific business, the purpose of business strategy is to gain a competitive advantage through tenable, lasting performance that outstrips the competition, with the aim of creating value for the company’s stakeholders (shareholders, clients, employees).
A simple, well-structured approach allows the company to ask the right questions, seek the most suitable answers, outline the choices for a particular business or project, and limit the risks.
Is it essential for a company to have a strategy?
It is essential for a company to have a strategy. And to review it regularly. Because, as Seneca said: “When a man does not know what harbour he is making for, no wind is the right wind.”
“Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”. (Alfred Chandler – Professor of business history at Harvard Business School and Johns Hopkins University – 1962). Accordingly, corporate strategy consists of three main elements: the long-term goal, the objectives, and the actions and resources that we dedicate to achieving them.
Defining a strategy enables a company to :
- Explore all angles available to it in order to choose the one the most suitable in terms of values, ambitions, skills, market, etc.;
- Make informed decisions about its business model, manufacturing, communications, distribution, price, human resources, etc.;
- Bring partners, a team, and/or shareholders together in support of a meaningful project;
- Have a guideline for the next steps. Strategy is a practical tool because it gives shape to the overall action plan;
Our news
Strategic market analysis: a fundamental pillar for business growth in 2024
In the dynamic business landscape of 2024, strategic market analysis is emerging as a crucial element for businesses seeking to thrive and remain competitive.
Strategic market analysis: a fundamental pillar for business growth in 2024
In the dynamic business landscape of 2024, strategic market analysis is emerging as a crucial element for businesses seeking to thrive and remain competitive.