Business model
Comco Consulting helps SMEs and mid-cap companies reassess and leverage their business model. This includes collaborating closely with managers and/or the project team to gain close understanding of their experience, market views and ambitions for the company.
Look ahead, optimise your business model.
We cover all angles of the business model and provide competitive edge through our operational recommendations. We make sure to prioritise these recommendations, to help ensure that they are put into practice.
Our service offering :
- Defining your 3-5-year business strategy
- Reviewing and optimising your business model, via recommendations, action plans and key performance indicators
- Estimating the resources needed to put your business model into action (human and financial resources, timetable and action plan, validating roles and responsibilities)
- Organic growth versus acquisitions
- Enhancing your financial and operational performances
- Designing a diversification strategy
Tell us about your projects.
What is a business model ?
A business model describes the principles by which a company creates, delivers and captures value.
It begins with a summary of the company’s value proposition, i.e., how it responds to its clients’ needs and how these responses stand out from those of its competitors. The starting point is always the identification of client needs (for without these a business is not viable), in response to which the company provides more innovative, or better, solutions than existing companies.
The business model also positions the company within the value chain, i.e., in relation to the various business activities contributing to its value proposition (R&D, procurement, production, marketing, sales, after sales service and maintenance). As such, it outlines the areas that the company needs to be most proficient in, as well as the type of relations it forms with the various stakeholders (clients, suppliers and partners) in order to generate profit.
The business model, which is sometimes also referred to as an economic model, is not to be confused with the business plan. The latter is the financial version of the business model, aimed at proving to a company’s financial backers that the business is economically viable.
Developing your company’s business plan for the next three years in Paris
A business plan gives a financial and economic overview of a company’s project, enabling it to:
- Ensure that the project is viable, i.e., feasible and profitable; and
- Obtain financing or, more broadly, resources
- For a new business: capital or debt
- For a company project: budgets, human resources (team), support.
The business plan must show that the company is profitable, has a consistent business strategy and is operationally viable:
- In the business plan, the company must demonstrate how its project fills a need and, as such, carry out market research in order to compile the plan correctly.
- The business plan must also clearly set out the company’s solution, as well as an action plan for implementing it.
- Lastly, the business plan emphasises the financial aspect, by analysing financing requirements and drawing up a liquidity plan.
Comco Consulting helps SMEs and mid-cap companies prepare their 3-year business plan, in order to obtain essential financing for their projects.
Case studies
Three-year strategic development plan for a road and motorway engineering group.
A road and motorway engineering group comprising several subsidiaries and with €70 million in revenues and 400 employees, was looking to continue generating growth on a mature, multi-domestic market.
The company called on us to develop its 3-year strategic development plan, with a particular focus on:
- Defining and formalising the major strategic directions, specifically the main areas of organic and external growth;
- Rolling out the action plan to the company’s main departments;
- Involving the employees in the plan’s creation and roll out;
- Identifying ways to steer the strategy.
Creating financial and operating leverage for M comme Mutuelle, a health insurance company in the North of France.
Health insurance companies are facing increased competition due to an ever more complex regulatory environment.
Our client, a company with a historical base in the north of France and a network of 25 regional branches, decided to break away from the group it had previously been operating under. As such, it needed to make decisions about operating systems and structure in order to get up and running on its own as quickly as possible.
The company is now facing a cost-price squeeze, having seen a significant drop in the number of subscribers alongside increased operating costs. Its structure – notably in terms of employee numbers – has become larger than anticipated compared with the number of subscribers.
Our work involved:
- Using our strategic, financial and operational expertise to pinpoint exactly what works in the company and what could be improved;
- Drawing up a roadmap in conjunction with the company’s teams, with specific action plans (tools, team, organisation, process) for each department (marketing, sales, human resources, finance, supply chain, etc.);
- Identifying management- and performance-monitoring tools.
Market analysis for Isograd, a Paris-based certification firm and creation of a winning business model.
A Paris-based skills assessment and certification firm had succeeded in raising capital on several occasions, but was unable to monetise its business model. Revenues were sluggish and the business was making a loss. The few clients it had were on a low budget.
Comco Consulting stepped in in an advisory capacity to assist with market analysis, strategic repositioning, and redesigning the company’s business model. We also implemented key performance indicators to back up the business model and to ensure the correct long-term execution of the strategy.
On the basis of our advice and recommended action plans, the firm saw a tenfold increase in revenues over just three years.
Our news
The impact of inflation on the business model of companies and strategies to cope with it
Food retailers face a double threat from food and energy inflation, forcing them to either raise prices and risk losing customers or adjust their model for a potentially long-term inflationary environment.
The impact of inflation on the business model of companies and strategies to cope with it
Food retailers face a double threat from food and energy inflation, forcing them to either raise prices and risk losing customers or adjust their model